There is nothing we love more than the opportunity to share the story behind Love On Paper custom wedding invitations. For both of us it was our first television debut!!
What did you want people to know about Love On Paper?
Love On Paper really came from the desire to want to serve the melting pot. We live in such diverse communities and this diversity really enriches our lives. We wanted to create custom wedding stationery that truly embraced and acknowledged that beauty. All of our designs were curated to reflect a variety of global styles and trends without overwhelming our clients with an overload of choices. We offer 3 formats so customers can find invitations that fit their style, heritage and budget. From a classic 5x7, a modern 6x6 square, to a grande 6x9 size for those that crave formal. We didn’t want our clients to have to make any sacrifices. This was also reflected in each step of our customization process, all were thoughtfully considered to provide versatility for any cultural background. Our custom invitations work for any type of wedding or event and we are so proud of that.
We wanted to talk about why people need custom stationery for their wedding. Weddings are a time when you embrace all of the cultures and traditions you grew up with, as well as both of your styles and your communities. The more personal you make your wedding the more personal the event. That's what creates magic. When your guest receives that wedding invitation, it’s not just conveying the date and time of the event. It’s speaking volumes about your community, where you come from and who you are now and through this experience of inviting, you are honoring that guest by asking them witness and celebrate your big life-changing moment. It has a really big impact on the experience of the actual wedding and sometimes your relationship (or your families’ relationship) to that guest.
How did Love On Paper come to be?
I had been working independently on Love On Paper. Initially I started off just serving the South Asian community. Yes, I am Indian and my husband too, but I had grown up in a very diverse community and something about serving just South Asians didn’t resonate. I had a desire to want to bridge cultural differences not accentuate them. When I met Andaleeb we shared that vision and with her sense of design I knew we would be able to achieve it. We invested a lot of time into putting together a collection. Finding a way to blend traditions and styles were not only reflected in the designs but in the paper options. We sourced paper from around the world. Our metallic papers are infused with real minerals. Accessibility was also an important factor. We wanted our customization process to mimic the experience of working one to one with a designer while still having the comfort of making as many changes as you need. We strive to provide all the resources and tools clients need to be able to make it their own – from a library of wording options, color palettes to spiritual symbols and scripts.
We both come from diverse communities - we’ve been lucky enough to be surrounded by people that have layered identities from culture, environmental influences, their work, their gender identity and so much more. Frankly, all of that is expressed during your wedding. Throwing a wedding is like saying “this is who we are together” and an invitation that sets that up is not easy to find. A lot of what’s out there is cookie cutter. There was also an element of love for the medium and for design. We are stationery obsessed and that’s why we love love love what we make. We wouldn’t settle for less than great design, paper and texture - but in way that really allowed us to set fair pricing. Our papers are made in Italy by some of the best mills. The quality is awesome! And then, working with couples who are approaching this life changing milestone and are negotiating the currents of blending families, communities and culture was such a rewarding and creative endeavor! It lead me to start Azure, the sister company of Love On Paper, And from there, after meeting Bippan, Love On Paper was the next step.
Our journeys separately lead us to this place but also set us up to do something really exciting.
Check out the full segment on YouTube here: https://youtu.be/D4-HdOUU70o
We have so much passion for what we do! At Love On Paper we want our couples to have it all - to find everything they are looking for. If you haven't seen the clip check it out!